It started with an ad I saw on the internet. “Free trial membership for one week at our fitness center!” I had been thinking about joining this gym, so the trial membership was perfect. I was familiar with their brand and I had heard good things about the place. While I fully expected to join, the free trial would confirm whether I wanted to make the commitment.
...There is a gigantic number out there in the universe somewhere that nobody knows. That number is the amount of money lost every day thanks to companies on this planet that neglect the importance of the incoming phone call.
...It is one thing to have a mad customer. It is another to have a mad, loyal customer. Loyal customers are different than customers. They don’t just buy stuff from you. They are often emotionally attached to your company. They refer other business to you. And they likely have a high level of trust in your company.
...Great presentations often become great at the planning stage. Follow these tips and you will likely improve your content and feel more confident and relaxed as you make your presentation.
...The story you are about to read is true. The names have been changed to protect the innocent. Except one. Mine. Because I was not innocent. I was guilty—guilty of killing a new business opportunity.
...A heating and cooling company in the Southwest decided to build a beautiful showroom. When it was completed, they couldn’t have been more proud. The owner wanted the community to see the new addition and planned an open house. He even bought radio commercials and invited everyone. Food, drink, balloons for the kids—this was going to be great.
...In marketing circles, I’m not sure there is a word or phrase more misunderstood or misused than the word “brand.” So, in the next 90 seconds or so, let’s define what brand is and what it is not.
...