Category: Go Jump Marketing Team

The Day Snakes Became “Toothy Critters”

I am perfectly happy with a vacation that doesn’t include snakes.

I reached that conclusion two years ago while spending a week at a Florida beach with my family. Although I had never caught even a glimpse of a snake in many trips to the Gulf Coast beaches, I saw three near the home we were renting and two of them were poisonous.

How to rescue a loyal customer

Loyal customers place a high level of trust in your company and how you do business. But when a loyal customer perceives that your organization has damaged that trust, you have an emergency. And that emergency requires a rescue.

The Chick-fil-A way of handling a complaint

It’s not that I’m wild about the Chick-fil-A coleslaw, or anyone else’s slaw for that matter. But I figured it was a healthier alternative to waffle fries and it was still a real side item. For me, yogurt parfait or a salad with fruit and nuts don’t do it. This is a chicken place, not a garden club.